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Really useful reminder about focusing upon client needs as opposed to our own. Using the product surround tool also reminds us of the service needs of our clients.
I agree with the comments about many so called “Competitive Advantages”being “permission to play”. Good organisations like Mindshop treat their SCA as a filter to what is important and not important. A new entrant in the Australian food retail sector is Aldi who is smashing their sector through their low cost SCA, and to show the australian consumers that low cost doesn’t mean poor quality. It is how you model it, and what you say yes to and what you say no to.
Good article – which cuts through the detail. We’ll run this as a team exercise next week, with a particular emphasis on what to ‘stop focusing on’. Thanks.
thank you very much
plz what the relationship between TQM and competitive advantages?